Avoid irrelevant incoming links

While it is a good idea to have lots of relevant incoming links, irrelevant links can reduce the ranking of your website in search engine results. Instead of gaining as many incoming links as possible, it is smarter to focus on gaining links from high-ranking websites. You should also link to websites with similar and relevant content.

Avoid low quality content

When you are starting a website, sometimes people forget that content plays a major part in search engine rankings. Do not copy and paste content from other websites. If you are unable to write high-quality content yourself, it would be beneficial to hire someone that specializes in search engine optimization.

Avoid too much or too little keyword density

The content of your website relates closely to your SEO results. Around 5% of your content should be filled with keywords. Don’t fill your content with only keywords or no keywords at all, otherwise you might not get picked up by any search engines.